TAG Heuer is a Swiss luxury watchmaker known for its sports watches and chronographs. It is a division of luxury goods company LVMH Moët Hennessy • Louis Vuitton. The company motto is “Swiss Avant-Garde Since 1860″. In addition to watches, TAG Heuer produces glasses and mobile phones. The company’s current honorary Chairman is Jack Heuer, the great grandson of Edouard Heuer.

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