Swatch is a brand of fashion-forward wrist watches introduced in 1983. Its parent company is now known as The Swatch Group, a Swiss conglomerate with vertical control of the production of Swiss watches and related products. Swatch Group is the world’s largest watch company, and the group has accelerated its acquisition of Swiss luxury brands in recent years. The Swatch Group owns the following brands: Breguet, Blancpain, Jaquet Droz, Glashütte Original, Léon Hatot, Omega, Tiffany & Co., Rado, Longines, Union Glashütte, Tissot, Calvin Klein, Certina, Mido, Pierre Balmain, Hamilton, Flik Flak and Endura.

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