Pringles is a brand of potato- and wheat-based snacks originally developed by Procter & Gamble. Pringles are sold in more than 140 countries and have yearly sales of more than US$1 billion. In April 2011, P&G agreed to the $2.35 billion sale of the brand to Diamond Foods of California, a deal which would have more than tripled the size of Diamond’s snack business. However, the deal fell through in February 2012 after a year-long delay due to issues over Diamond’s accounts. On May 31, 2012, Kellogg Company officially acquired Pringles for $2.695 billion as part of a plan to growth its international snacks business. The acquisition of Pringles makes Kellogg the second-largest savory snacks company in the world.
Logo Quiz Cheat2012-12-28T14:34:49+01:00