In John Smith believe that sport strengthens the body and mind, allowing for a better quality of life. We work to create products that meet the demands of sports enthusiasts, whether in competition or everyday practice. Our goal is that every product conforms efficiently to the needs of each athlete. Concept, design, technology and materials are coordinated to achieve that end. In the same extent that the sport is making a dent in our daily activities and becomes an aesthetic, John Smith develops collections “Casual” and “Sport & Street” of apparel and footwear for an active lifestyle.

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