EA Sports is a brand of Electronic Arts that creates and develops sports video games. Formerly a marketing gimmick of Electronic Arts, in which they tried to mimic real-life sports networks by calling themselves “EA Sports Network” (EASN) with pictures or endorsements of real commentators such as John Madden, it soon grew up to become a sub-label on its own, releasing game series such as NBA Elite, FIFA, NHL, Madden NFL, and NASCAR.
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