Dunlop Sport is a tennis, squash, golf, badminton, clothing, travel and bicycle equipment brand, that specializes in sporting goods. After Dunlop Holdings was acquired by BTR plc in 1985,[1] Dunlop Sport was combined with the Slazenger brand which Dunlop had acquired in 1959 to form Dunlop Slazenger. BTR sold the division in 1996, and Dunlop Sport is now owned in most of the world by the British-based company Sports Direct International, who bought Dunlop Slazenger for £40M in 2004 from CINVen.

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